Having had over 15 years of experience in the marketing, PR and events industry, I am familiar with getting creative and making your product or brand appeal to your target market.
I was involved in both the client and consultancy side, managing the corporate communications, public relations proposals and strategies, event and media management and marketing and branding campaigns for international and local brands such as Audi, Unilever Group, Electrolux, Hilton Hotel, Procter & Gamble, Pfizer and Volvo. I have written many press releases, speeches, corporate information and copy for brochures.
Handling the communications for the Audi brand was very exciting and challenging as Euromobil had just obtained the first official Audi franchise in Malaysia. Audi’s brand awareness and visibility increased from virtually zero to 70% during the time that I headed the communications department.
I truly enjoyed collaborating with Audi’s German counterparts to plan the entire year’s marketing and communications strategy and campaigns that are tailored to the local market. Other activities include organising events, new model launches and executing branding and PR campaigns.