
JOLEEN
LUNJEW
Digital Marketer, Writer
& Yoga Trainer
About Me
Began my career in Public Relations and Communications before switching over to the Media as a travel journalist with Malaysia's most read English daily, The Star. Best decision I made - It was a fantastic job indeed! Life's changes brought me to the small tourist town of Taupo, New Zealand, where I promoted the Great Lake Taupo region to the world via the ever changing and dynamic digital space.
I am now self-employed as a consultant, providing a wide range of digital marketing services such as website content management, website build for small businesses, social media management, Google Adwords, content writing for websites, articles, blogs or brochures and anything really that clients require. My focus is on helping my clients' businesses grow by reaching and appealing to their target markets.
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I founded an e-commerce business Shantihi in 2017, a brand providing quality yoga products that empower people, particularly women, to find strength and heal through the practice of yoga. It is currently only available in the United States of America.
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I am also a Yoga Alliance Accredited ERYT-500 Yoga Teacher, currently teaching Yoga Teacher Trainings through Asia Pacific Yoga. I teach several styles of yoga including Astanga (LED and Mysore style), Vinyasa, Hatha, Yin and Restorative yoga. Besides yoga, I am also a certified Les Mills BODYBALANCE™ instructor, a group fitness programme that combines Yoga, Tai Chi and Pilates. Les Mills BODYBALANCE™ is taught in 100 countries around the world.
Work Experience in Brief
Freelance Digital Marketer & Writer
2007 - Today
I am a digital-savvy, social media and content creator whiz with a solid background in digital marketing, website content management, website building for small businesses, social media management, Google Adwords, copywriting and communications. I enjoy creating content that inspires, informs, builds the brand and engages the community. Happy to discuss any work opportunities!
Yoga Teacher Trainer
Asia Pacific Yoga
2018 - Today
I train yoga students to become yoga teachers through Asia Pacific Yoga, a Yoga Alliance Registered Yoga School that provides small group sized 200 Hour and 300 Hour Hatha Vinyasa Yoga Teacher Trainings in New Zealand.
Founder & Director
Shantihi Yoga
2017 - Today
Founded Shantihi, a brand providing quality yoga products that empower people, particularly women, to find strength and heal through the practice of yoga. It is currently only available in the United States of America.
Digital Marketing
Chris Jolly Outdoors
2017 - Today
Manage Chris Jolly Outdoors' website and digital marketing including website content creation and management, e-newsletters, social media, Google Adwords and any online marketing.
Yoga & Fitness Instructor
2011 - Today
I teach Astanga (LED and Mysore style), Vinyasa, Hatha, Yin and Restorative yoga. I am also a certified Les Mills BODYBALANCE™ instructor.
Digital Marketing
Destination Great Lake Taupo
2011 - 2016
My main responsibility is to promote the Great Lake Taupo region in the digital space so that current and future visitors are inspired to do more, see more, spend more and stay longer in the region.
Proud to have managed the launch of their new responsive website from conception, CMS development, trouble shooting, content loading and content creation up until its launch in July 2014.
Senior Travel & Lifestyle Journalist
2007 - 2011
Had the privilege of being a feature writer for Star Weekender, the weekly lifestyle section of Malaysia’s most-read English daily. Articles written covered travel, adventure, personality pieces, environmental issues and accommodation and food reviews.
Marketing & Public Relations
2002 - 2007
Involved in both the client and consultancy side. Responsibilities include managing the corporate communications, public relations proposals and strategies, event and media management and marketing and branding campaigns for international and local brands such as Audi, the Unilever Group, Electrolux, Hilton Hotels, Procter & Gamble, Pfizer and Volvo.
Education
Bachelor of Science (Hons) in Computing
2001
Nilai International College, Malaysia
Twinning programme with Oxford Brookes University, UK
Foundation Studies Programme
1998
Nilai International College, Malaysia
Twinning programme with La Trobe University, Australia